Archive | inspiration

My BRAND is COLOR

CURRENT thoughts: Pondering a bit of what was said at the #TossTheBouquet workshop on Monday about branding and staying true to it. My BRAND is COLOR, my days don’t pass without using COLOR. Watercolors, acrylics, papers, inks… COLOR. I dug up this old post and am sticking to it! While a lot of tweaks have been done on my blog and website, my PASSION of how I design and why, has not changed. I LLLLLOVVVVE color and creating! When you choose Carol Woldhuis Designs, we don’t start the “painting” until you start the “talking”…With a BLANK “canvas”, we listen carefully and feel your emotions all the while “reading” YOUR visions. We want your invitations to be YOU- Not Beth, not Susan, not even Carol…YOU!  So the “THUMBPRINT” I use on my business cards is the very “STORY” behind who we are and the blending of our clients visions mixed and stirred up with our creative comprehension. Side NOTE: The mixing of three primary colors (red, yellow and blue) can get you ANY COLOR on the color wheel.  As humans, our vision is derived from three cone cells (called trichromats) The combination of those three cone cells, let’s us see in FULL color. So can we take that rose and make it peach, or yellow..or David’s Bridal Sangria… YES! We can customize our artwork for your color theme and vision. FUN FACT: The answer to the question – “Are black and white colors?”  – is one of the most debated issues about color. Ask a scientist and you’ll get a reply based on physics: “Black is not a color, white is a color.” Ask an ARTIST or a child with crayons and you’ll get another: “Black is a color, white is not a color.” (Maybe!)  http://www.colormatters.com/color-and-design/are-black-and-white-colors . I like to use both…so to me they are in my “paint-box”. custom artwork carol woldhuis designs REPOST: Recently I have taken sometime to tweak our “brand”.  I am so excited about our new business cards! Using the thumbprint swirl on the front has always been my logo of choice. To me the swirl is  “the STORY” …where ART meets Stationery. When a client comes to us, we start with a blank canvas, mix all their ideas and visions together to get just the right color palette and end result. Our designers then collaborate to create the perfect invitation suite possible. The back of the business card shows 8 different sketched images, (that part might have been for me)…so I don’t get bored with the artwork (haha). Branding our business has been a great challenge at times, my most important point I always try to feature is we are truly “CUSTOM”. The sky is the limit when it comes to your dream invitation. Our PASSION for our art and designs in embedded into YOUR stationery, you are getting more than just an invitation when you choose Carol Woldhuis Designs. Lets chat soon, we would be proud to work with you on your event! –Carol

Pinterest!

Follow Me on Pinterest

Pinterest (pronounced to rhyme with “interest”) is a vision board-styled social photo sharing website and app where users can create and manage theme-based image collections.
The mission statement of Pinterest is to connect everyone in the world through shared tastes and the “things” they find interesting. Pinterest is managed by a team based in Palo Alto, California Wikipedia

Some say its the latest “web-drug” addiction, others… a waste of time. BUT Pinterest is taking over lives and becoming a HUGE hit. It was brought to my attention that many people are pinning items on the web, why not have some of those items be “my images”? Now that’s a great marketing idea! This past week I did a test to see if random people will “repin” my stationery items, and they DID!

So …Do YOU follow me on Pinterest? You should- Check out what my favs and inspirations boards are.

Pinterest is a GREAT way for me as a designer to see what a Brides “likes” are for designing custom stationery, and they are not having to carry around tons of torn out samples either.

Thanks Ben and team for creating this great “networking” inspiration board!

….and YES it is my drug of choice lately, Hi my name is Carol Woldhuis and I am a Pinterest addict!

FOLLOW ME ~

Happy Planning!

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